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Bushnell is an American company with headquarters in Kansas. Its story began in 1948, when David P. Bushnell returned from honeymoon in Japan, bringing two crates of binoculars back home. He sold these binoculars in America, recognizing a business opportunity. He was one of the first who thought of importing Chinese and Japanese optical devices into America. The reason for his success was the affordable price of the devices. He closely cooperated with the factories that supplied him with optics, giving the manufacturers guidelines. Even today, Bushnell is known for quality products available at an affordable price.