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March was created by British sport optics. The company manufactures most of its products in Japan.

They are known for being the first to create a riflescope with the 10x zoom factor. Their scopes feature a wide range of magnification powers (from 1x to 80x), which makes them extremely popular among tactical and sports shooters. In fact, many world records were broken while using a March riflescope.

March has been working with Optics Trade since 2014.