Our activities

If you wish to keep on track with our activity, you can follow us on several social media sites.

We manage five Facebook profiles, each for a certain target audience. The Optics-trade.eu profile is meant for hunters. The content that we post on it is hunting-related, encompassing novelties in hunting from around the world with a focus on optics and rifle mounts, interesting facts, reports from hunting events, and much more. If you are an avid sport- or tactical shooter, then our Optics Trade – Shooting and Tactical profile is the right pick. Here we provide our followers with useful data from the field of optics, mounts, and rifles from the tactical section. From time to time, we post interesting facts and videos on the topic as well. For outdoor and marine enthusiasts, we’ve created the Optics Trade – Birding, Nature & Marine profile. The content posted here encompasses everything related to nature, sea, and mountains, with a focus on the use of optics in these environments. Birdwatchers, sailors, and hikers are the target audience of this profile. For the astronomy aficionados, the Optics Trade – Astronomy profile is the right address. On our Optics Info Facebook profile, you will find links to our blogs and the correspondent photo galleries.

We have divided our Instagram profiles in a similar manner – hunting, outdoor, astronomy and tactical.

Our company is highly active in the writing of articles, focusing on the topics linked to sports optics and rifle mounts. We post the content on several websites. The first one is Optics-Info, a place where you can find descriptions and photos of the newly presented products, exhibited at fairs such as Shot Show and IWA. Sometimes, we review the products we reckon deserve more attention, even though they might have been in production for quite a while. The content on this website is in English. Optik-Info is the Slovene equivalent of Optics-Info – everything posted here is in Slovene. Along with the articles on new products, we post products manuals and invitations to shooting competitions/events in Slovenia on this website. Here, you will also find reports from various shooting-related events, and a glossary of most commonly used terms from the fields of sports optics and rifle mounts. Optics Trade Blog is where we post transcriptions of the debates found on our Youtube channel, product manuals, and optics buying guides. A glossary of the most common terms from the fields of sports optics and rifle mounts is also on this website. Everything on this blog is in English.

We put a lot of effort into expanding our Youtube channel, where already has more than 10 million views. The videos that we film are divided into formats:

Review – in these videos, one of the Optics-trade employees reviews a product, focusing on its features. The product is shown from multiple angles. At the end, its advantages and disadvantages are pointed out.

Debates – Two co-workers discuss a specific topic from the fields of sports optics or rifle mounts.

Roundtable – A group of 4–5 people from the Optics-trade team discusses and answers specific questions, sent to us by our customers.

In the field – Our newest video format, in which the Optics-trade team ventures to the countryside, shooting range, or elsewhere, and tests the products. Usually, we choose similar devices and compare them with one another. Some of these videos are buying guides for people in doubt over which device to choose. With these videos, we strive to provide valuable, unbiased information to our customers, something that is difficult to find elsewhere on the web. In several videos of this format, the whole Optics-trade team takes part in the test.

IWA reports –These are the reports from IWA Outdoor Classics, an annual trade fair in Germany for the shooting, hunting, and firearms industry. We film these videos at the booths of the manufacturers. They are based on presenting the novelties from the fields of sports optics and rifle mounts to our Youtube channel viewers.

Reticle subtensions – The purpose of these videos is to show the reticle subtensions of the riflescope in question. The viewers can observe the reticle, aimed towards a target, at various magnifications, seeing how the size of the reticle and the illuminated dot (if there is one) change with the magnification increase. The coverage of the reticle at all available magnifications can also be observed. These videos are extremely valuable for the customers since no competition of our films them.

We believe that our Youtube channel has great potential, so we invest a lot of time and effort into filming video content.

Optics-trade is active on Pinterest. Our company is the only one in this industry with more than 1500 Pinterest boards.

We have the largest Flickr gallery in the field of sports optics.

We use the PodBean platform to upload our ‘Optics-trade debates’ in the form of podcasts.

All the instruction manuals that we post are additionally uploaded on slideshare.net in the PowerPoint form. With more than 1600 instruction manuals (and similar documents) uploaded, we boast the biggest collection of this sort in the sports optics industry. All the files are kept on our server in the .pdf form.