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About us

We’re a young team of passionate sports optics enthusiasts, dedicated to our goal. That is guiding people with expertise and dedication towards the best choice of optics; something we’re able to achieve through continuous training and in the field product testing. We provide an honest and unbiased consulting service, as the satisfaction of our customers is what matters to us most. Our offer encompasses binoculars, riflescopes, spotting scopes, monoculars, telescopes, night vision, thermal imaging devices, rifle mounts, and similar. The company was established in 2011, and since then we have been gradually expanding our offer. We collaborate with renowned European optics manufacturers such as Swarovski Optik, Zeiss Sport Optics, Schmidt & Bender, Leica Sport Optics; and other, also well-established companies from this field – Vortex, Pulsar, Sightron, Steiner, Aimpoint, Burris, Athlon, Noblex, Holosun, and many others. We are the official distributor in Slovenia for many of the products of the mentioned companies. Our sales are not limited to Slovenia – we ship the products in our offer all over the world. The popularization of the world wide web brought forth substantial changes in the sales industry and consumerism. Plenty of purchases are now made through the web, which is one of the main reasons why we have started an ecommerce shop.

 

Optium

 

Vision

We reach our target audience with the useful content that we share on the web. Becoming a primary source of information in the field of sports optics is a part of our plan. We can only achieve that through continual improvement, website optimization being one of the key factors. Currently, the content on our website is primarily in English. We plan on penetrating into the market of other countries in the future, namely Italy, France, Spain, and Germany. The idea is to expand our offer with products from fields linked to sports optics such as hunting gear, fishing gear and equipment for outdoor activities. Launching products under our trademark is also on our to-do list.

 

Values

Today’s market is saturated with an ever-increasing number of manufacturers and there are countless products to choose from, making the purchase of sport optics a difficult task. We’re here to help you choose the right product, one that is most suitable for your needs, and are happy to provide after-sales services should you require assistance. Our consulting service is based on unbiasedness and honesty, values we believe are crucial for customer satisfaction. Through continuous training and in the field product testing, we receive valuable information which we share in an unbiased manner. Our honesty extends beyond giving pieces of advice – if someone, for example, mistakenly transfers too much money on Optics-trade’s bank account, we immediately refund the amount. By providing a pleasant buying experience, we let our customers know that our store is a place worthy of another visit.

 

Activities

The activities in our company are aimed at management of the following fields – marketing, sales, web store, purchasing and logistics, and accounting.

Our marketing activities comprise solving customers’ dilemmas, sharing useful content, market expansion, and SEO (Search Engine Optimization). Continuous training and in the field product testing make it easier for us to achieve the objectives within this field.

Our sales are based on providing expert advice. Even though Optics-trade is a web store, customers can pay us a visit in Slovenska Bistrica where testing of the products in stock is possible at our showroom. We provide quality after-sales services since we believe that these are the foundation of every competent e-commerce shop.

We make sure to constantly update the web platform of our store, so that optimal user experience is guaranteed.

Inventory optimization and fast order processing compose our activities in the field of purchasing and logistics.

In the field of accounting, we strive towards compliance in operations in Slovenia and abroad, constantly monitoring the analytics to improve ourselves.

We do not forget about encouraging friendly relationships and a relaxed atmosphere while on our path towards the goal, since working in a positive environment makes our jobs more than just a mere nine-to-five.

Acknowledgements

Aimpoint
Martin Humar
S