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Swarovski Optik is one of the most renowned companies in the field of sports optics. The company, headquartered in the region of Tyrol, Austria, opened its doors in 1949. It was established by Wilhelm Swarovski, a man who produced his first binoculars back in 1935. Today, Swarovski boasts a rich tradition in the field of optics. Their products are a synonym for indisputable quality. All their devices are superb in terms of optical quality – they feature great edge-to-edge sharpness combined with vivid colours. Swarovski achieves optical perfection with various optical coatings, such as Swarotop, Swarodur, and Swarobright; SCHOTT HT glass and field-flattening lenses. All Swarovski optical devices are of an attractive and elegant look with every detail on the housing meticulously crafted. Our cooperation, which dates to 2012, has grown into strong friendship and mutual respect over the years. Swarovski often invites our company to the presentation of their new products. We’ve also been to their factory tour, an experience that we won’t forget. We often join the Swarovski Optik team at ‘brainstormings’ where we discuss the demands of the market and gather opinions on how to devise new Swarovski products.